Free 60-Second ROI Assessment

Is DISRUPT Media the Right Move for Your Funeral Home?

Facebook works. The real question is what it’s worth to you and whether partnering with DISRUPT Media makes financial sense for your market. Answer 6 questions. Get your personalized revenue projection.

📊Market sizing: We use CDC 2024 mortality data (722 deaths per 100,000 people) to estimate the total at-need calls available in your service area, so your projection is grounded in what actually happens in your community, not industry guesses.

💰Preneed ROI: The 18× return figure comes directly from DISRUPT Media client campaign data, specifically the return on the $300/mo Facebook ad spend, measured in closed preneed contracts at a verified 40% close rate.

📱Brand awareness lift: Calibrated from real client results. A funeral home serving ~112 families per year generates approximately 8 additional at-need calls per year through a consistent DISRUPT Media presence. This scales with your market size and ad budget.

🤝This is a DISRUPT Media projection: Every number assumes you are partnered with DISRUPT Media. Organic social alone produces a fraction of these results. The strategy, content, and ad management is what drives the outcome.

Real Results from Real Clients

Don’t take our word for it.

137 preneed contracts, one Facebook campaign, 2025

“Marketing your funeral home on Facebook is crazy.” 137 preneed contracts written from January 1st. Two families came in over the last two weeks and said ‘we feel like we know you already from your videos, that’s why we called you.’ 25 million views in the last 3 months. If you’re not marketing your funeral home on social media, you may want to reconsider.”

Katherine Wagner-Elfner Funeral Director & Owner, Wagner-Elfner and Burg Funeral Home

68 → 95+ preneed families per year

“We met with an average of 68 preneed families per year before DISRUPT Media. After partnering with DISRUPT Media we meet with more than 95 preneed families per year. We close 65% of those families because those families are pre-qualified. Our social media content and community outreach has built relationships prior to them needing our services.”

Charles Castiglia, MS, CFSP, CPC President & Licensed Funeral Director, Lakeside Memorial Funeral Home

Step 1 of 6

How many families do you serve per year?

150 families/year

Count each funeral or cremation service as one family.

Step 2 of 6

What's your average revenue per family served?

$7,000 per family

Include all services: funeral, cremation, merchandise, etc.

Step 3 of 6

What size community do you serve?

Step 4 of 6

How many families reach out about pre-planning after seeing your Facebook ads each month?

If you're not running Facebook ads yet, choose the DISRUPT average, that's a realistic starting point for new clients.

Step 5 of 6

What's the average value of a preneed contract at your funeral home?

This is the total amount a family commits to when they pre-plan with you.

$10,000 per contract

Step 6 of 6

How much would you invest in Facebook ads per month?

This is your direct ad spend, on top of content and strategy. Higher ad spend reaches more people in your community each month.

A funeral home like yours could generate an estimated

—

in additional annual revenue from Facebook.

—

Section A · Preneed Ad Campaign Return

18× Average Return on Ad Spend, DISRUPT Media Clients

~14 contracts

Per Year

~$140,000

Contract Value

38.9×

Return on Ad Spend

Our preneed Facebook ad campaigns average an 18× return on ad spend for DISRUPT Media clients. Based on your market, here's the projection:

Preneed ad spend (annual) $3,600

Est. leads/year at 3/mo average 36

Expected contracts at 40% close rate ~14

Estimated contract value ~$140,000

ROI on ad spend 38.9×

Why does this show more than 18×? The 18× is our client average. Some clients are above, some below. This projection uses 3 leads/month based on your answer. Your actual result depends on your market and ad performance.

Based on your answers: 3 leads/mo · $10,000 contract value · $300/mo ad spend

Section B · Brand Awareness Call Lift

More People Knowing Your Name = More At-Need Calls

—

Additional at-need calls/year

—

Call lift value

Based on your market size, a DISRUPT Media organic strategy and consistent Facebook presence could bring an estimated — additional at-need calls per year, families who chose you over a competitor simply because they recognized your name first.

This is only possible when you're partnered with DISRUPT Media, because generating this kind of community awareness requires the right content volume, consistent video, and market-specific targeting strategy. Generic social media posts won't move the needle. A dialed-in DISRUPT Media strategy will.

The Nielsen connection. Nielsen research, the same company that measures TV ratings, found that every 1 percentage point of brand awareness in your community translates to approximately 1% more calls.

The DISRUPT Media full strategy combines consistent video content, weekly posts, and targeted Facebook ads. In a mid-size market, this consistently builds name recognition among local families over 12–18 months, which is when the call lift becomes measurable.

As more community members recognize your name, a portion of at-need families who would have called a competitor instead call you. This is called the brand awareness call lift.

Figures are bounded by CDC mortality data (722 deaths per 100,000 people per year). We never project more calls than statistically possible for your market.

Section C · Combined Annual Return Potential

Your Full Picture

Preneed campaign return —

Brand awareness call lift —

Total estimated return —

Annual investment (DISRUPT full strategy) ($2,195/mo) $26,340

Combined return multiple —

This is what a fully activated DISRUPT Media Facebook strategy looks like for a funeral home in your market, preneed contracts closed from direct ad leads, plus at-need calls captured from brand dominance in your community.

📊Market sizing: We used CDC 2024 mortality data (722 deaths per 100,000 people) to estimate the total at-need calls available in your service area, grounded in what actually happens in your community, not industry averages.

💰Preneed ROI: The 18× return figure comes directly from DISRUPT Media client campaign data, the return on the $300/mo Facebook ad spend, measured in closed preneed contracts at a verified 40% close rate.

Download Your Personalized Results

Get your full Facebook ROI report, including your numbers, the data behind the strategy, and real client results. Enter your info and we’ll instantly unlock your personalized report and PDF.

Your Personalized Facebook ROI Report

Your Funeral Home

—

Estimated additional annual revenue from a DISRUPT Media Facebook strategy

—

Preneed Contract Return

—

Extra At-Need Calls/Year

—

Combined Return Multiple

Your Investment Breakdown

What the Numbers Are Based On

Families served per year —

Average revenue per family —

Market size —

Monthly ad spend —

Preneed leads/month —

Average preneed contract value —

Annual DISRUPT Media investment —

Estimated total annual return —

The Platform Opportunity

Why Facebook Is the Right Channel for Funeral Homes

Most funeral homes ignore Facebook or use it inconsistently. That gap is exactly where DISRUPT Media clients win. Here’s what the data shows about how families actually find and choose funeral homes today.

40%

of families researching funeral homes use Facebook to find and evaluate options

3B+

monthly active Facebook users. Families in your community are already there.

73%

of adults 45+ are active on Facebook, the exact demographic making funeral decisions

Facebook Reels reach an average of 12–14% of your followers per post. Text and photo posts reach 2–5%. That reach difference is why DISRUPT Media’s video-forward strategy consistently builds brand awareness in a way that generic posting never can.

When families see your face, hear your voice, and recognize your name before they ever need your services, they call you first. That’s the awareness-to-call pipeline.

The DISRUPT Media Partnership

Attention Is Not Random. It’s Engineered.

Your families rave about you. Your staff is dedicated. Your facilities are immaculate. And yet your call volume is flat. That’s not a service problem. That’s a visibility problem.

The best-known brand wins, not the best brand. If families don’t know you exist, they can’t choose you. Every day you’re invisible is a day a competitor gets the call that should have been yours. DISRUPT Media doesn’t sell marketing. We build strategic growth systems that create attention, build trust, and drive real business outcomes.

Old Model

✕ Random content, no strategy, no real intent behind it ✕ Chasing likes that never convert into calls or revenue ✕ Generic posts that make you look like every other funeral home ✕ Hope-based marketing instead of measurable outcomes

DISRUPT System

✓Strategic visibility that puts you in front of families at the right moment ✓We measure calls, leads, and revenue. Results you can put on a spreadsheet. ✓Repeatable systems that compound over time, not one-off bursts ✓Built exclusively for funeral homes. We don’t dabble.

Engineered visibility across the social channels families are on. You become impossible to miss in your community.

Authority-building content strategy that positions your funeral home as the trusted name before families even need you.

Full funnel optimization from first impression to first contact, so more of your visibility converts into real calls.

Preneed ad campaigns with targeting, creative, and optimization handled for you. $300/mo ad spend included.

Monthly reporting on calls, leads, and revenue. Not followers. Results you can put on a spreadsheet.

Starting investment: $2,195/month total. $1,895 for full-service content and strategy plus $300 in Facebook ad spend. No setup fees. No long-term contracts. No fluff. Just a clear, strategic system designed to make you impossible to ignore.

Real Results from Real Clients

Don’t Take Our Word for It

137 preneed contracts

“Marketing your funeral home on Facebook is crazy.” 137 preneed contracts written from January 1st. 25 million views in the last 3 months. Two families said ‘we feel like we know you already from your videos.’”

Katherine Wagner-Elfner · Wagner-Elfner & Burg Funeral Home

68 → 95+ preneed families/year

“We met with 68 preneed families per year before DISRUPT Media. After partnering, we meet with more than 95 per year. We close 65% because those families are pre-qualified through social media.”

Charles Castiglia, MS, CFSP, CPC · Lakeside Memorial Funeral Home

The 18× preneed ROI figure is a client-verified average from DISRUPT Media campaigns, measured as the return on the $300/month Facebook ad spend, calculated from closed preneed contracts at a verified 40% close rate. Some clients are above. Some are below. Your projection above is based on your specific inputs.

See Exactly What Engineered Visibility Looks Like for Your Funeral Home

Schedule a demo. No fluff. No templates. Just a clear, strategic system designed to make you impossible to ignore in your market.

Schedule My Free Demo →

Takes 60 minutes. Zero pressure. All signal.

Includes your personalized numbers, the Facebook data, and DISRUPT Media overview.